Convey the essence of the company brand
The workplace must be a motivating and stimulating space for productivity. It must be seen as the very expression of the company’s DNA where each employee feels connected to their environment and its values.
Sense of belonging and adherence to internal culture
The presence of a specific identity makes it possible to cultivate a strong bond of belonging, pride and loyalty to the company and thus makes it possible to considerably reduce staff turnover.
A successful visual identity goes beyond aesthetic considerations. It keeps the brand identity at the heart of the business and is the common thread of the teams’ daily operations.
The employee experience must be entirely designed with this in mind in order to be both inspiring but also informative about the company's purpose, values and activities. The key is the balance of a design that stands out without overwhelming the employee with messages.
Anticipate resistance to change
Implementing your visual identity is one thing, reorganizing your premises is another. It is sometimes difficult but necessary to anticipate demotivation, resistance to change and protests. Any major change in identity, layout or work concept must be accompanied by a transition plan.