The ARK Principle: A Relevant, Capable, and Becoming Communication Strategy for Surviving and Thriving in a Turbulent World - Hardcoverby Angie Stapleton (Author) In today's constantly changing social media driven world, this timely guide helps adolescents and adults build confidence through the development of strategic communication and refined social skills. Emojis. Memes. GIFs. Thirty years ago, these colorful, animated images didn't even exist. Yet, today they play a vital part in digital communication, adding whimsy and playfulness. But, sadly, they have also contributed to the