How to Use Customer Data: Navigating Gdpr, Dpdi and a Future with Marketing AI - Paperbackby Sachiko Scheuing (Author) Data driven marketing is a huge aspect of any modern day marketing plan, but balancing customers' privacy concerns with the latest innovations can be a complex challenge. When done right, data driven marketing can build customer trust for sustainable long term value. This is precisely where How to Use Customer Data comes in, by breaking down everything you need to know about this fast moving field into one simple and easy