Regional Conference on Science, Technology and Social Sciences (RCSTSS 2014)This book features more than 95 papers that were presented at the bi annual Regional Conference on Science, Technology and Social Sciences, RCSTSS 2014, which was organized by Universiti Teknologi MARA Pahang. It covers topics ranging from communications studies, politics, psychology, education, religious studies as well as business and economics. The papers, which have been carefully reviewed, include research conducted by academicians locally,